WTA Finals

Brand Identity

Womens Tennis Association

The WTA Singapore Finals are played annually at the end of the tennis season for the top ranked players on the Women’s Tennis Association tour.

ingredient™ created a brand identity concept for the WTA Singapore Finals based on the idea of being 'On top of the World' - the feeling of euphoria that a champion experiences when reaching the top of their sport.

The brand package included on & off-screen applications for the tournament, as well as a secondary 'Road to the Singapore' brand that was designed as a bridge between the WTA branding used during the WTA tour competitions and the finals.

The event and stadium branding was further complemented by a WTA 'walk on' film, played before commencement of every match. The sequence takes the viewer on a journey through the WTA tour year, passing through cities featured during the years events - arriving at Singapore, where a countdown featuring the top seeded players brings us to a crescendo.