The WTA worked closely with us to fully rebrand their organisation. An entirely new and confident brand identity was created that allowed global partners, venues and sponsors to work with a graphic toolkit & guidelines that aided consistency across all territories, platforms and events.

We created a brand concept called the 'Power to Inspire', where we complimented the physical and mental power of the game with flourishes of light effects that represent the 'spark' of inspiration.

A four day shoot with the major stars of the WTA, captured 1000 frame per second footage of the players in action. This was used to both create the opening & closing sequences for all broadcasters and photographic print assets for advertising, promotion, venue branding and content creation.

ingredient™ were proud to be commissioned to design the WTA Martina Navratilova doubles Trophy and the WTA World No1 singles & doubles Trophy.