UEFA Super Cup

Brand Identity

UEFA / T.E.A.M Marketing

ingredient™ were commissioned by UEFA and T.E.A.M Marketing, to create the brand identity for European footballs annual 'curtain raiser' match between the winners of the UEFA Champions League and the UEFA Europa League winners.

The on & off-screen package consists of opening and closing sequences, break bumpers, match graphics, stings, all print collateral and bespoke city branding.

"A Celebration of European Football Excellence" was developed as the new brand positioning for the UEFA Super Cup. The positioning and associated design concept aims to capture the event's prestigious and celebratory nature, as well as its glamorous and festive personality.

The on-air package and event branding features red carpet, city lights, a city sky line, camera flashes and light fountains – all of which are symbols of this very unique and special event.