UEFA Europa League

Brand Identity


THE UEFA Europa League is an annual European football competition that has been running since 1971. Clubs qualify for the competition based on their performance in their national leagues and cup competitions.

ingredient™ worked closely with UEFA developing the brand concept & identity for the new competition (previously the UEFA Cup) since its inauguration in 2009.

'Journeys to Glory' - the brand identity creative concept for the seasons 2012-15, creates a striking and memorable visual language that can be brought to life by all partners for all branding applications.

We created a full on & off-screen package, as well as the UEFA Europa League Final brand packages that are used by broadcasters and sponsors globally.